Ah, a subject close to all our hearts (well, about 18 inches down from our hearts, but close enough)
I think it’s inevitable that as writers, we will write what we like. In fact, it’s well-known advice, to ‘write what you would want to read’.
It’s also, however, good practice to write things that we don’t always like ourselves. This does, however, become harder with something as personal as kinks.
SO, do we write what we like, or what other people like? It stands to reason that someone out there will have the same kink as you, so you can pretty well be sure that there are readers for whatever you like. However, I would highly recommend writing outside your comfort zone, if only for fun.
This is where I have to make a confession. A year ago, I would not have been into animal shifters. Heck, I possibly didn’t even know about it as a kink back then. Now, however, most of my books are based around animal shifters, and in all honesty, I’m really enjoying writing them. Exploring outside my own interests has opened up new horizons for me, both in my writing and my reading.
However, part of me really wants to get back to my own personal interests . . . so, maybe expect more BDSM work in the future, as well as F/M erotica, and some fantasy erotica. Because after all, erotica is meant to be enjoyable – if it isn’t, you’re definitely doing it wrong 😉 So don’t write outside your comfort zone if you’re not enjoying it.